BEAUTIFUL SKIN COMES FROM PERSONALISATION, EXPERT ADVICE AND A DEDICATION TO DELIVER OPTIMUM SKIN HEALTH.”JOCELYN PETRONI
A Jocelyn Petroni treatment is an exceptional fusion of traditional massage techniques with modern skincare practices to deliver real skin results and a visit to this oasis of pleasure.
MASTER OF… THE BASIS OF AN IMPECCABLE BUSINESSWith her magical hands and what longstanding and loyal clients refer to as a spiritual experience, Jocelyn’s bespoke treatments go further than the treatment bed. ‘Our purpose is to continually re-invent the beauty space through experience, evidence and education’, says Jocelyn.
‘I love working as a beauty therapist – it is the best job in the world and running my own business, being responsible for my sense of success, makes me deeply happy. I am naturally a fairly excitable person with anything to do with the beauty industry – with a captive audience I could talk for days on nail painting tips or skin types and conditions. I am continually learning as a business owner and thought leader but also as a beauty therapist. I am hungry to learn how to better my craft, and my passion for the beauty industry grows with my learning’.
She’s always stayed true to her beliefs in skin and nails with nurturing, results-driven treatments. Her choice of treatments and techniques draw in celebrities, models and women who love how they look and feel, and the way they are looked after – the whole luxurious Jocelyn Petroni experience.
MASTER OF…. THE ULTIMATE SALON EXPERIENCE
‘Our experience is unique to the beauty industry. Our non-invasive facial treatments offer medi-spa results without the usual recovery time, but with the added benefit of deep relaxation with our signature ‘loving touch’. This increases cortisol levels and skin healing for deeper, longer lasting results and a better feeling of wellbeing’, she explains.
Attention to detail – from the salon environment and its luxurious design, to the therapist’s intensive training, unique techniques and nurturing attitude – are what set Jocelyn’s beautiful space apart. The super-charged luxury experience begins with white fluffy slippers on arrival, and personalised choice of music. The salon boasts 6m high vaulted ceilings and oversized treatment rooms flooded with natural light. The Gallery, a recent expansion, was designed to make clients feel the sense of peaceful nurturing, as soon as they walk into the beautifully designed space.
BEING A TRAILBLAZER
Keeping ten steps ahead of the game is one of Jocelyn’s strengths. She’s always searching for what’s new, but it has to have a good reason to get woven into her treatment menu. ‘I travel overseas to experience international standards, sourcing the best-of- the-best from around the world. I pick up new methods along with what’s new, deciphering between what’s trend led and what’s truly innovative and gives results’, explains Jocelyn.
As a highly experienced therapist, Jocelyn says trialing something new needs to be results-based to get her interest. ‘Most trends are marketing tools that reinvent the wheel without actually bringing value to the consumer. I see my job as an industry leader to be the person who researches beauty trends, try and test them and honestly report back to give my clients real results’. As one of Australian leading beauty artisans, Jocelyn’s passion, love and commitment to the industry goes far beyond her beautiful salon.
MENTORING AND TRAINING
Jocelyn’s highly skilled team must undertake an extensive four-week training program before working with clients. They then top up with in-house training every four weeks to maintain treatment quality, and hear about new, inspiring ideas. Jocelyn’s goal is to train the best beauty experts in the industry.
‘I believe my salon is the first where all our beauty therapists are trained to be Reiki practitioners, a hands-on healing technique that comes from Japan’, explains Jocelyn. Reiki is then used in all the treatments offered.
She also works with The French Beauty Academy as a mentor and sponsor, offering the Academy’s top seven students a two- week beauty internship and signature Heart Chakra Facial with Jocelyn herself. ‘I consider myself to be a coach with all my staff and I love taking the time to mentor them while they are with my business and beyond’, she says.
MASTER OF… COLLABORATION
In 2015, Jocelyn Petroni was appointed the first official nail expert for Chanel Australia and in 2017 the Jocelyn Petroni salon became the first official Chanel polish stockist in the world, outside of Chanel. ‘Last year I took my team to Emirates One & Only Wolgan Valley, taking over the spa for the day offering Jocelyn Petroni facial experiences to guests’, says Jocelyn. ‘It was great for my team and we hope to go back this year for another collaboration’.
Words by Janine Phillipson for Beauty Biz Magazine, Mocha Publishing