To celebrate the launch of the new Bioderma Cicabio Crème and Cicabio Pommade, and the highly anticipated new Photoderm BB Cream SPF 50+, media and influencers were treated to a custom Bioderma facial treatment with the team at Jocelyn Petroni Salon.
Prior to their indulgent facial treatment, media and influencers were given a short presentation and product demonstration from Yi Chieh TAN (Bioderma Asia Pacific Trainer) and Emilie Roberson (Brand Manager, Cosmetiques de France).
First off guests were introduced to Bioderma Cicabio – a specialist skincare range that offers high-quality epidermal repair to damaged, stressed or irritated skin. Bioderma’s new Cicabio Crème and Cicabio Pommade are both formulated with the Antalgicine® patent and active textures, to favour wound healing. This Antalgicine® patent assists in protecting the skin’s barrier when wounds appear, by acting on the pain and relieving sensations of heating and itching.
Guests were able to experience the first product from Bioderma’s Photoderm range to hit Australian shores, the sought-after Photoderm BB Cream with SPF 50+. Available in two tints, light and golden, Photoderm BB Cream smoothly melts into the skin to match its natural tone, covers imperfections and redness, and evens out the complexion. Thanks to a dry touch texture, it leaves the skin moisturised with a non-greasy, mattifying finish while offering a very high protection against the harmful effects of UV rays.
After experiencing the luxury and indulgence of a Jocelyn Petroni facial using Bioderma, guests were gifted the new products to trial at home.
Bioderma Cicabio Crème
Bioderma Cicabio Pommade
Bioderma Photoderm BB Cream with SPF 50+